Google Search Ads Group Coaching

Module 1: Google Ads Fundamentals & Landing Page Strategy

Objective: Understand how Search Ads work and the importance of aligning with high-converting landing pages.

Topics:

• How Google Search Ads work (auction, quality score)
• User intent & the buyer journey
• Role of relevance: ad → keyword → landing page
• Key landing page elements:
  • Clear headline, CTA, form
  • Mobile responsiveness
  • Fast loading speed (PageSpeed Insights)
• Real-world examples: good vs bad landing pages

Module 2: Campaign Structure & AI Usage

Objective: Learn how to structure campaigns and leverage AI tools effectively.

Topics:

• Google Ads campaign hierarchy: Account → Campaign → Ad Group → Ads
• Types of keyword match: Broad, Phrase, Exact, Negative
• Responsive Search Ads (RSA) & AI-generated ad copy
• Tools: Google Keyword Planner, ChatGPT, Gemini

Module 3: Conversion Tracking & Goal Setup

Objective: Learn how to track what really matters—leads, sign-ups, or purchases.

Topics:

• What is a conversion? Examples by business type
• Setting up goals in Google Ads vs Google Analytics (GA4)
• Installation and setup:
  • WordPress form and thank you page
  • WordPress plugin
  • Google Ads Conversion Tag
• Testing your setup (Tag Assistant, Google Ads diagnostics)

Module 4: Key Metrics & Optimization Tactics

Objective: Know which numbers matter and how to improve performance.

Topics:

• Important KPIs:
  • CTR
  • CPC
  • Conversion Rate
  • CPA
  • ROAS
• Search Term Report & adding negative keywords
• A/B testing: headlines, descriptions, landing pages
• Bid adjustments by device, location, time
• Using Recommendations tab wisely (what to ignore)

Testimonials

Dalam sesi hari ini, saya fokus utama sebab saya datang sebab saya nak update saya punya knowledge dalam Google Ads.

Sebab sebelum ni dah pernah buat tapi rasa macam stuck. Especially macam nak masukkan code, nak buat conversion tracking.Sebelum ni dah buat memang stuck lah.

Jadi bila datang dalam workshop hari ini, buat secara live dapat solve problem lah yang sekian lama menghantui.

– Ikhwan

 

Masalah kami sebelum ni ialah kita cari jalan, cari macam mana, cari yang terbaik lah untuk klien kita orang. Supaya kita orang punya, klien punya performance tu terjaga dan mudah lah. So far setakat ni apa yang saya dah berguru dengan sifu.

So, banyak benda yang kita boleh belajar. Lagi-lagi hari ni belajar pasal search ads. So, ada teknik-teknik baru dan juga yang paling best sekali sebab ada benda-benda baru macam Whatsapp direct.

– Hazwan